The Science
The skin-ny on dog skin 🐩
From our skin nerd POV, it's not enough that you trust our products work. We want you understand why and how they work. You deserve it (and plus the science is super cool).
But first, a bit of dog skin biology 101:
Dog skin is a lot like our skin. It is the largest organ in your dog, accounting for 12-24% of their weight (especially in young dogs). Even hidden under fur or hair, dog skin is affected by many things, including the environment. It is a vital barrier to keep bad stuff out (like pollutants and allergens) and good stuff in (water, vitamins, proteins) (Miller et al. 1). Additionally, because paw pads are constantly in friction with the ground, its important to keep their skin barrier strong, or it can open the door to potential irritants.
Without regular care, environmental factors, diet, bacteria, and even breed predispositions can weaken the skin barrier, leading to allergies, poor coat health, and frequent vet visits (a top 5 reason for dog checkups) (“Top 10 Reasons”).
Dog skin also changes with age (sound familiar?). With each birthday, their skin becomes thinner, drier, and more fragile, making proper care even more essential.
Ally, our first lab assistant (ps: the only animal testing she did was share her bacteria for treats).
Fur: A Coat of Many Functions
A dog’s fur is more than just soft and beautiful—it’s their natural defense system. It regulates temperature, repels dirt, and protects against sun, rain, and injury. Each breed has a unique coat type, from double layers to wiry strands, requiring tailored care to prevent matting, shedding, and skin issues. Proper grooming keeps their coat healthy and their skin happy.
Eyes: Windows to Their World
A dog’s eyes are uniquely adapted for keen motion detection and low-light vision, helping them navigate their surroundings and express emotion. With their wide field of view and reflective tapetum layer for night vision, their eyes are a marvel of nature. Regular care, like gentle cleaning and monitoring for redness or cloudiness, ensures their vision stays sharp and protects against common issues like dryness or infections. Healthy eyes mean a happy, alert companion.
Paws: Nature’s All-Terrain Pads
A dog’s paws are their ultimate tools for adventure—designed to protect, grip, and endure all surfaces, from rough trails to hot pavement. These pads are thick yet sensitive, packed with nerves that provide essential feedback about the environment. Regular care, like cleaning and moisturizing, prevents cracks, infections, and discomfort, ensuring your dog stays ready for every journey.
Fascinating facts about your dog’s skin 🤓
Anytime Anywhere Tonic - Dog Paw Cleanser
$25.00
This easy-to-use, no-rinse tonic boosts the natural health of your dog’s skin barrier while removing the germs and grime they bring home. Ideal for use after walks, outdoor playtime, or just for a refresh between baths. Keeps paws (and skin) clean and nourished and protected from outside irritants. Diaper dog parents love it too!
Made with just 10 human-grade, vet-validated ingredients at levels proven to work - including pure aloe, glycerin, and vet-approved dog-safe essential oils - this tonic won't strip skin or leave buildup, on your dog or your home.
Even better, 100% of the net profits from your purchase goes directly to those caring for homeless senior, hospice, and special-needs dogs.
🌱 Ingredients
Coconut-Derived Cleanser (Cocamidopropyl Betaine): A gentle, plant-based surfactant that traps and removes dirt and grime without drying skin. Fun fact: many grooming and baby wipes skip actual cleansing ingredients—ours doesn’t! You may see a bit of foaming - this is good! It means the bubbles are trapping the ick.
Therapeutic-Grade Detoxifying Oils: A blend of pure, ethically sourced Melissa, Sage, and Lavender essential oils known for their anti-bacterial, anti-viral, anti-fungal, and wound healing properties. Approved by vets and veterinary toxicology professionals for use in our product. Bonus: Lavender is one of dogs’ favorite scents (besides chicken)(Kokocińak et al. 1488). These oils also are the reason for the tonic's fresh smell.
Plant-Based Moisturizers: High % of pure Glycerin to draw water to the skin and Aloe, rich in natural polysaccharides (sugars) that retain moisture to support a healthy skin barrier while smoothing and softening paws. Unlike many products that use these ingredients at very low levels to claim them on a product, they are 2nd and 3rd on our ingredient list, and used at a higher % than many expensive human skincare formulations.
Full Ingredient List:
Deionized Water, Glycerin (humectant), Aloe Barbadensis Leaf Juice (humectant and soother), Cocamidopropyl Betaine (cleanser), Sodium Benzoate (preservative), Organic Salvia Officinalis (sanitizer), Mentha Canadensis Stem/Leaf Oil (sanitizer), Salicylic Acid (preservative), Lactic Acid (pH balancer).
🧽 How To Use
We selected this packaging to make use a one-handed solution. Using any absorbent material of your choice, push down on the applicator 2-3 times to wet the material. Swipe the bottom of your dog’s paws, and anywhere else they need a refresh 😉. Use as needed.
Couldn't load pickup availability
Learn more about Dog Moxie
Our journey began with a love for dogs and a passion for quality care. Meet the founders, explore the science behind our innovative products, and connect with the community and ambassadors who share our mission to elevate dog care.
