About Dog Moxie
OUR STORY
Dog Moxie was inspired by the saying “necessity is the mother of invention ”. 💡
Necessity 1: Dog love is pure, but dogs are dirty.
Life is better with a dog, but have you seen what grows on their paws? We have. Our products address real needs and are developed with input from veterinarians, experts, scientific research, and dog parents. Our mission? We wanted to make dog care so good, humans would want to use it. (PS - you can).
Necessity 2: Every dog should know they matter.
Puppies are cute, but did you know fewer than 1 in 4 homeless senior dogs ever find a home? Special needs or hospice cases face even greater challenges and the sad truth is that they are often euthanized for space. We want to help small rescues and sanctuaries who tirelessly and humbly care for these dogs day in and day out. 100% of our net profits go directly to organizations dedicated to giving these dogs a second chance.



OUR MISSION
We make obsessively good dog products 🧪
Quite simply - we want to give our dogs the same quality of care as we give ourselves (or actually, better).
Yet this mission grew out of a deeper conviction – the one that cares about the underdogs and overlooked, the basket cases, lost causes, and left behinds. The one that celebrates the miraculous people who quietly and humbly care for these dogs day in, day out. No matter what.
People may say we’re crazy to care about them.
We just say we’ve got moxie.



OUR VISION
A future where every dog finds care and compassion 🐕🦺
Our vision is a world where every dog, regardless of age or condition, is cared for with the same attention, compassion, and joy they bring to our lives. We strive to build a community dedicated to giving these overlooked dogs the love and homes they deserve.
If not you, then who?
Learn more about Dog Moxie
Our journey began with a love for dogs and a fierce passion to improve the health and life of canines and humans alike. Learn more about our story, explore the science behind our products, and connect with the community and ambassadors who share our mission to elevate dog care.
