We are skincare science nerds with 20+ years of experience in the beauty industry (focused on skincare chemistry, biology, and product development). We started Dog Moxie simply because we wanted dogs to have the same quality, transparency, and effectiveness in their products as we humans do. But products made for the unique biology and needs of dog skin.
We rely on veterinarian advice, textbooks, and scientific publication research for insights and guidance. We develop our own formulas and efficacy test methodologies (including buying an incubator and growing dog bacteria in petri dishes to ensure our formulas work). We will only develop products where we think there’s a real dog need that hasn’t been satisfied yet. And if we can’t figure out how to do it, or it isn’t up to our standards? We won’t introduce it.
Simply, our goal is to make dog formulas so good, you’ll want to steal them for yourself.
But that’s only part of the story.
We happen to make damn good dog products, but we really exist to fund a movement:
the one that cares about the underdogs and overlooked,
the basket cases, lost causes, and left behinds.
The one that celebrates the miraculous people who quietly and humbly care for these dogs
day in, day out. No matter what.
People may say we’re crazy to care about them.
We just say we’ve got moxie. Dog Moxie.
To fulfill this mission, we donate 100% of net profits from each sale to small rescues and organizations caring for senior, special needs, and hospice dogs.
